Meet The Team

Trueman Change was established in 2014 by Lucy after working within the police and local government for several years.

Lucy is an astute public sector change leader, with 20 years' experience designing and delivering transformation and culture change in complex partnership environments. Lucy draws on extensive experience in reviewing services and leading change/transformation in both public and private sector.

She is a visionary leader with a unique and invaluable perspective on council services, restructures and partnership arrangements. She has experience reviewing; shared services, public private partnerships, traded services and commercial arrangements between organisations.

Her highly developed influencing skills are key in challenging assumptions, driving change and managing stakeholders, both internal and external. She is also a member of the Change Management Institute, and the Society for Local Authority Chief Executives, and is accredited to deliver personality profiling. This complements her excellent people skills, ability to understand behaviours, motivations, as well as cognitive basis for reasoning and decision making and makes her an excellent facilitator of executive leadership groups.

Lucy is a huge animal lover and regularly fosters animals from her local animal shelter.

Favourite Trueman Change Value: Be your best!

Lucy is passionate about learning.

Contact Lucy

Fraser leads Business Development and Partnerships at Trueman Change, bringing over 20 years' experience working across a client base in both the public and private sectors. During his career, he has worked within PLCs, NASDAQ-listed companies and SMEs, and has partnered with large multinational organisations as well as UK councils and growing businesses. He also worked at PwC, where he played a key role in growing the Scottish business, supporting the Scottish leadership team and strengthening strategic client relationships across a diverse portfolio.

Alongside his commercial background, Fraser has long been interested in the human side of performance and wellbeing - how people think, respond and lead under pressure. He is the author of No Mind, a book exploring anxiety and emotional wellbeing, and has been quoted in publications including HuffPost. He believes sustainable performance begins with psychological safety, emotional awareness and strong human connection.
In his role at Trueman Change, Fraser works closely with senior leaders to explore organisational challenges, identify opportunities for cultural and strategic growth, and help them recognise the value of investing in people-centred change - ensuring transformation is both commercially sound and human at its core.

Contact Fraser

Georgia brings a combination of board-level experience, strategic communications skills and collaborative leadership to your communications and stakeholder engagement project needs.

She has spent 25 years working on communications and engagement for high-profile projects, including regeneration schemes, behaviour change programmes, strategy developments and internal transformations. Her career highlight (so far) is leading the communications, stakeholder engagement and public affairs for the (successfully made) case for structural change to local government in Dorset, and the subsequent launch of one of the UK’s largest urban councils.

Practically, Georgia has led communications, consultation, research & engagement, campaigns, brand & creative, digital & web, and PR & media teams across the local government, so she understands their pressures, opportunities, complexities and frustrations of the sector well. She also has experience working within the NHS and higher education.

Georgia has been working as a consultant since early 2022 and is brimming with practical yet innovative solutions, political nous and infectious energy.

Favourite Trueman Change Value: Make Friends

Contact Georgia

Chloe brings over 20 years’ experience as a researcher and analyst across local government and policing, combining strong analytical expertise with a practical, insight-led approach to decision making.

Chloe has spent her career delivering high-quality research and engagement to support complex programmes, helping organisations understand the needs, behaviours and priorities of their communities. Her work spans a wide range of areas, including resident and visitor surveys, employee engagement, transport and travel research, and community development projects.

Practically, Chloe designs and delivers end-to-end research and consultation projects, including survey development, workshop and focus group planning and facilitation, data analysis, theming and reporting. She is highly skilled at interpreting complex quantitative and qualitative data, drawing out key themes, trends and clear, actionable recommendations.

Chloe's work with Trueman Change includes gathering resident and stakeholder views on sustainable travel, and analysis and reporting on organisational culture following employee workshops.
With a clear, concise and adaptable communication style, Chloe works effectively with senior leaders, partners and public audiences, ensuring insights are accessible, relevant and impactful.

“I love understanding what people really think and feel, and helping organisations translate those voices into actions and decisions that make a difference."

Penny is a qualified executive/leadership coach, certified business psychologist and organisational development consultant who works with organisations across the private, public and voluntary sector.

Penny works strategically with senior staff to develop authentic and powerful leadership capabilities through a person-centred approach. She has worked with numerous professionals across many industries including finance, manufacturing, agency, legal, construction, internet of things and many more. Penny draws on her expertise in business psychology and behavioural change to enable leaders to develop best practice yet personalised techniques to get the most out of their teams, build resilience and lead with impact. An associate with Lumina Learning, Penny is qualified in all Lumina psychometric products including Spark and Emotion and uses this insight to help individuals understand themselves and others more deeply, building influencing skills as a result.

A certified practitioner member of the Association for Business Psychology, Penny has a BA and Msc in Organisational Psychology, a Diploma in Performance Coaching and is a qualified NLP Practitioner and Lumina Psychometric Practitioner.

Sarah first started working in finance/accounting in 2013, whilst studying part time for her AAT.

Sarah decided to go back into education last year to study for her CIPD Level 3 at evening college, she likes to keep up to date with training when she can.

Sarah's favourite Trueman Change Value is Be Your Best – "I think sometimes people can feel pressured by the ideals that we see on social media and by comparing our success to others. This value to me is all about focusing on your own achievements and being the best that you can be, rather than focusing on external influences!"