Meet The Team

Trueman Change was established in 2014 by Lucy after working within the police and local government for several years.

Lucy is an astute public sector change leader, with 20 years' experience designing and delivering transformation and culture change in complex partnership environments. Lucy draws on extensive experience in reviewing services and leading change/transformation in both public and private sector.

She is a visionary leader with a unique and invaluable perspective on council services, restructures and partnership arrangements. She has experience reviewing; shared services, public private partnerships, traded services and commercial arrangements between organisations.

Her highly developed influencing skills are key in challenging assumptions, driving change and managing stakeholders, both internal and external. She is also a member of the Change Management Institute, and the Society for Local Authority Chief Executives, and is accredited to deliver personality profiling. This complements her excellent people skills, ability to understand behaviours, motivations, as well as cognitive basis for reasoning and decision making and makes her an excellent facilitator of executive leadership groups.

Lucy is a huge animal lover and regularly fosters animals from her local animal shelter.

Favourite Trueman Change Value: Be your best!

Lucy is passionate about learning.

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With more than 20 years' experience in local government and public services, Rachael is a leading voice in social policy and public service reform, with a deep expertise in local government finance, welfare policy, and structural economic inequality. Rachael's work with Trueman Change, and her independent work as the Founder of The Campaign for Better Policy, places her at the forefront of advocating for evidence-based, systemic change in public services.

With a background spanning policy research, consultancy, and media engagement, Rachael has built a reputation for making complex policy issues accessible, engaging, and impactful. She is a highly sought-after commentator, appearing regularly on TV news, radio, and in national publications, where she provides sharp, data-driven insights into local government, social policy failures and solutions.

Her work includes major collaborations with organisations such as the Joseph Rowntree Foundation, IPPR, Citizens Advice, and Welsh Government, focusing on welfare reform, local authority funding, and poverty measurement. She has authored influential reports on social security and is working on influential reports on local government restructuring, shaping national debates on fairer public finance systems.

Rachael’s approach is bold, strategic, and relentlessly focused on impact. She is passionate about fixing broken policy structures, ensuring that public services work for the people they serve, and reframing how we measure success in governance.

Rachael brings her expertise in policy analysis, stakeholder engagement, and impact measurement to Trueman Change where she supports delivery of evaluations and change in local government.

Favourite Trueman Change Value: Make it Better

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Georgia brings a combination of board-level experience, strategic communications skills and collaborative leadership to your communications and stakeholder engagement project needs.

She has spent 25 years working on communications and engagement for high-profile projects, including regeneration schemes, behaviour change programmes, strategy developments and internal transformations. Her career highlight (so far) is leading the communications, stakeholder engagement and public affairs for the (successfully made) case for structural change to local government in Dorset, and the subsequent launch of one of the UK’s largest urban councils.

Practically, Georgia has led communications, consultation, research & engagement, campaigns, brand & creative, digital & web, and PR & media teams across the local government, so she understands their pressures, opportunities, complexities and frustrations of the sector well. She also has experience working within the NHS and higher education.

Georgia has been working as a consultant since early 2022 and is brimming with practical yet innovative solutions, political nous and infectious energy.

Favourite Trueman Change Value: Make Friends

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Justin is a Fellow of the Chartered Institute of Housing and brings over 30 years experience of delivering social housing services at a senior level in local government and housing associations. He is a specialist at turning around underperforming housing services which involves political and regulator management to ensure services are compliant with the consumer standards.

Having spent years at the sharp end of service delivery Justin is ideally positioned to support frontline teams up to Director level to identify how they can meet resident, Councillor and regulator expectations within the resources they have available.

Justin joined Trueman Change in January 2024 because he saw the benefit to the housing sector of combining strong operational housing knowledge with the Trueman Change expertise in culture change, programme management and comms. This combination is providing significant benefit to clients as they work through the implications of a forthcoming regulatory inspection

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Graeme is a Fellow of the Chartered Institute of Housing with over 30 years of experience in social housing. He specialises in delivering strategic solutions for Housing Associations and Local Authorities, with a focus on organisational change, policy development, and stakeholder engagement.

Throughout his career, Graeme has held various senior roles, where he has been instrumental in shaping policy, leading service transformation, and enhancing resident engagement. His leadership has consistently led to improved service delivery, increased resident satisfaction, and successful navigation of complex regulatory environments.

Currently, Graeme supports clients in developing and implementing resident engagement strategies that align with community development and regulatory compliance objectives. His practical and collaborative approach ensures sustainable outcomes tailored to each client’s unique needs.

Louise spends her time making sure Trueman Change runs like a well-oiled machine by keeping all of our processes running smoothly so that we can dedicate all of our time and attention to our clients. Louise has a PhD in Autism and spent several months volunteering and conducting research in autism units in primary and secondary schools. Louise is an avid supporter of changing societal attitudes towards neurodiversity.

Favourite Trueman Change Value: Be your Best

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Micayla has over 10 years experience in social housing and specialises in policy development. Passionate about the sector, in her role as Policy Officer Micayla works collaboratively with clients to develop policies that reflect their aims and ambitions and ensure regulatory compliance.

Armed with a CIH Level 4 Certificate in Housing, Micayla brings a wealth of knowledge from her operational experience, including income and tenancy management, housing law and welfare reform.

Michael has over 11 years in the public sector, having previously worked at Lancashire County Council and then with Lancashire police.

In both of these roles, Michael worked with internal and external teams and companies to complete action plans and run projects which would improve services. These include Serious Case Reviews (for the Council) and reporting systems for the police.

In his spare time, Michael spends a lot of my time either playing or watching football. Plus, he likes to take his Airedale Terrier, George, out for long walks in the countryside with his fiancée.

Favourite Trueman Change Value: Be your Best

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Sarah first started working in finance/accounting in 2013, whilst studying part time for her AAT.

Sarah decided to go back into education last year to study for her CIPD Level 3 at evening college, she likes to keep up to date with training when she can.

Sarah's favourite Trueman Change Value is Be Your Best – "I think sometimes people can feel pressured by the ideals that we see on social media and by comparing our success to others. This value to me is all about focusing on your own achievements and being the best that you can be, rather than focusing on external influences!"

Teresa Howarth is an Associate Consultant for Trueman Change specialising in Private Sector Housing. She graduated from Nottingham University with a BSc in Biological Sciences in 1994 before training as an Environmental Health Officer.

The vast majority of Teresa's career has been spent working in the field of Housing. She was key in establishing county-wide programmes in Suffolk, tackling poor housing conditions, alleviating fuel poverty and improving energy efficiency. She's been influential in bringing together Health and Housing programmes and piloting new ways of data sharing and tackling patients with the most serious health conditions living in the worst housing.

In 2025, Teresa was highly commended for Inspirational Leadership for the local Integrated Care Board Awards. Passionate about helping to deliver services that lead to more people having safe and secure homes, to live better quality lives, her top four strengths are honesty, forgiveness, humour and wisdom.