Meet The Team

Every member of the Trueman Change team has experience working in the Public Sector and understands and cares about the work that they do and the positive difference they can make.

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Meet The Team

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Lucy

Managing Director and Founder

Trueman Change was established in 2014 by Lucy after working within the police and local government for several years.

Lucy is an astute public sector change leader, with 20 years' experience designing and delivering transformation and culture change in complex partnership environments. Lucy draws on extensive experience in reviewing services and leading change/transformation in both public and private sector.

She is a visionary leader with a unique and invaluable perspective on council services, restructures and partnership arrangements. She has experience reviewing; shared services, public private partnerships, traded services and commercial arrangements between organisations.

Her highly developed influencing skills are key in challenging assumptions, driving change and managing stakeholders, both internal and external. She is also a member of the Change Management Institute, and the Society for Local Authority Chief Executives, and is accredited to deliver personality profiling. This complements her excellent people skills, ability to understand behaviours, motivations, as well as cognitive basis for reasoning and decision making and makes her an excellent facilitator of executive leadership groups.

Lucy is a huge animal lover and regularly fosters animals from her local animal shelter.

Favourite Trueman Change Value: Be your best!

Lucy is passionate about learning.

Favourite Projects:

  • Helping organisations to do change well
  • Culture mapping within organisations
  • Helping teams/organisations reflect on learning
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Georgia

Associate Consultant, Communications Specialist

Georgia brings a combination of board-level experience, strategic communications skills and collaborative leadership to your communications and stakeholder engagement project needs.

She has spent 25 years working on communications and engagement for high-profile projects, including regeneration schemes, behaviour change programmes, strategy developments and internal transformations. Her career highlight (so far) is leading the communications, stakeholder engagement and public affairs for the (successfully made) case for structural change to local government in Dorset, and the subsequent launch of one of the UK’s largest urban councils.

Practically, Georgia has led communications, consultation, research & engagement, campaigns, brand & creative, digital & web, and PR & media teams across the local government, so she understands their pressures, opportunities, complexities and frustrations of the sector well. She also has experience working within the NHS and higher education.

Georgia has been working as a consultant since early 2022 and is brimming with practical yet innovative solutions, political nous and infectious energy.

Favourite Trueman Change Value: Make Friends

Favourite Projects:

  • Stakeholder engagement
  • Strategy creation and implementation
  • Service review and redesign
  • Training and mentoring
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Sarah

Finance & Business Officer

Sarah first started working in finance/accounting in 2013, whilst studying part time for her AAT.

Sarah decided to go back into education last year to study for her CIPD Level 3 at evening college, she likes to keep up to date with training when she can.

Sarah's favourite Trueman Change Value is Be Your Best – "I think sometimes people can feel pressured by the ideals that we see on social media and by comparing our success to others. This value to me is all about focusing on your own achievements and being the best that you can be, rather than focusing on external influences!"

Favourite Projects:

  • Problem solving
  • Credit Control
  • Cashflow Management
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Teresa

Associate Consultant - Housing

Teresa Howarth is an Associate Consultant for Trueman Change specialising in Private Sector Housing. She graduated from Nottingham University with a BSc in Biological Sciences in 1994 before training as an Environmental Health Officer.

The vast majority of Teresa's career has been spent working in the field of Housing. She was key in establishing county-wide programmes in Suffolk, tackling poor housing conditions, alleviating fuel poverty and improving energy efficiency. She's been influential in bringing together Health and Housing programmes and piloting new ways of data sharing and tackling patients with the most serious health conditions living in the worst housing.

In 2025, Teresa was highly commended for Inspirational Leadership for the local Integrated Care Board Awards. Passionate about helping to deliver services that lead to more people having safe and secure homes, to live better quality lives, her top four strengths are honesty, forgiveness, humour and wisdom.

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We are always on the look out for new members of staff who share our passion for public sector!

If you'd like to move into a consultancy to get more variety and be part of a great team of like-minded people we'd love to hear from you!

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Recent Insights

Trueman Landscape Website Blogs 2
Video

Change Chat Recording: Leading Change - Drawing on Psychology

Successfully leading organisational change requires more than just project management; it demands a deep understanding of people. In this session, Organisational Psychologist Lucy Trueman explores the essential "people side of change" for public sector leaders. Discover why culture often overrides strategy, what truly motivates teams during transformation, and how to effectively manage resistance.

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Video

Change Chat Recording: Culture Change in Housing

Navigating culture change in housing services presents unique and complex challenges. If you're dealing with low performance or resistance to change, this expert panel discussion provides essential guidance. Join Organisational Psychologist Lucy Trueman, Principal Housing Specialist Justin Hunt, and Tenant Engagement Lead Graeme Beedham as they explore the critical factors affecting culture in the housing sector.

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Video

Leading Change Through Local Government Reorganisation (LGR)

Drawing from new research and psychological principles, this recap of our recent 'Leading Change during LGR' event offers practical strategies to navigate uncertainty, build resilience, and lead your teams effectively through the complex changes ahead. Prepare yourself and your organisation for the next three years by learning from those who have been through the process.

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