What do we mean by Hearts & Minds?

“Winning over hearts and minds” is a phrase often used when change has not fully landed, but what does it actually mean?

In this video, Lucy Trueman explores the organisational psychology behind the phrase, including motivation, decision-making, resilience, identity, emotional responses, team dynamics and psychological safety. She explains how this evidence can give leaders a broader toolkit for understanding the human experience of change and helping people move through transformation more successfully.

If this is a topic that resonates or you'd like to know more get in touch with us.

By Trueman Change | 14th July 2026

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